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Welcome to the Saint Lucia Expert online training course!

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Welcome to Saint Lucia Expert. The Saint Lucia Tourism Authority online training programme. The best place for you to learn more our this picture perfect paradise as well as find out about upcoming events, promotions and fam trips. This training portal is currently under construction as we are currently working on a brand new interactive site just for you with great incentives and fabulous prizes.
The training modules are currently disabled and the new Saint Lucia Expert training site will be available on the 1st June. In the meantime please register your interests for our 2018 Fam Trips by emailing Nicole Compton on ncompton@stluciauk.org.

We are currently looking for quite a few agents to take to Saint Lucia on either June 14th - 21st or June 17th - 24th for our 2018 Grand Fam. 

Both trips will give an overview of hotel products, attractions and activities available on island. Agents will see that Saint Lucia is an island which can cater to everyone; whether your client is an independent traveller, on a budget, travelling with the family, looking for an adventurous trip, wanting a wellness holiday, looking to tie the knot or enjoy their honeymoon. 

Saint Lucia Fams 2018

On completion of the online training programme, you are eligible to attend one of our fantastic 7 day fam trips to Saint Lucia. 

2018 Fam Trip dates: 

14th - 21st June - Grand Fam 1
17th - 24th June - Grand Fam 2
4th - 11th October - Wedding & Honeymoon
18th - 25th November - Nature & Adventure
2nd - 9th December - Luxury

To register your interests please email Nicole Compton on ncompton@stluciauk.org

Let Her Inspire You!

SLTA Spring Roadshow

The Saint Lucia Tourism Authority (SLTA) invites you to their Spring roadshow to find out what's new on island and also a chance to win some great prizes on the night. All events will start at 6.00pm and finish at 9.30pm. See below for the list of locations:

Saint Lucia Tourism Authority Spring Roadshow 2018

17th April - Chester 

Chester Grosvenor, Eastgate Street, Chester, CH1 1LT

18th April - Manchester 

Castlefield Rooms, 18-20 Castle Street, Manchester, M3 4LZ

19th April - Cambridge

Hilton Cambridge, Town Centre, 20 Downing St, Cambridge CB2 3DT


If you would further details or would like to attend please email Nicole Compton, our Trade & Sales Marketing Executive, at ncompton@stluciauk.org or call 020 7341 7000. 

Thank You!! 

The Saint Lucia Tourism Authority would like to say a big thank you to all those who attended our Essex & London events on the 21st & 22nd March and also congratulations to all the winners. A special thanks also to our hotel partners; Andrew Hillier, David Pollard, Chelcie Lewis, Cheryl Banks & Kristina Baltrusyte for their continuous support. 

To stay updated with all trade news and events like & follow us on Facebook

Website Revamp!

 We are currently in the process of revamping our website so please bear with us. In the meantime follow us on Facebook to stayed updated.

St Lucia FAM trips 2017

On completion of the online training programme, you will be offered the chance to become a Saint Lucia Specialist by attending one of our fantastic 7 day fam trips.

The 2017 dates are:

2nd – 9th October – Generic
12th – 19th November – Wedding & Honeymoon
25th November – 2nd December – Generic
4th – 11th December – Luxury

Saint Lucia news March 2017


Happy Independence Saint Lucia! 
Today our Simply Beautiful Saint Lucia celebrates 38years of Independence and with a week-long of festivity planned, clients currently on island, are in for a real treat! From parades to dance troops to comedy shows to seafood festivals, there is lots going on to keep them entertained!

Our Flag ♡
The  Blue represents the sky and sea.
The yellow represents the sun and prosperity.  
The black and white represents the unified cultures
The triangle shapes are in honour of our legendary piton mountains!

Our History ♡
Send your clients to Pigeon Island National Landmark, to view 17th Century Fort ruins left behind from when the British and the French fought for control of the island. The island exchanged hands between the two countries 14 times, with the final 'winners' being Britain in 1814.
Saint Lucia was led to independence from Great Britain by its Prime Minster John Compton, on the 22nd February 1979! 
Our Food ♡ 
During Independence, Saint Lucian people will eat a wide variety of their cultural cuisine, however, the delicious national dish, 'Green Fig& Salt fish' is guaranteed to appear on the menu! Make this delicous meal and bring a piece of Saint Lucia into your homes, contact c lewis@stluciauk.org for the recipe and method!


Saint Lucia News October 2016

  The Saint Lucia Tourist Board continues to reward the trade for its hard work in selling Saint Lucia, and is delighted to announce that the rewards are the BIGGEST that they have ever been! With £1000 worth of high street shopping vouchers and five pairs of return flights to give away, winning couldn’t be easier! Simply log every Saint Lucia booking that you make between the 9th September and 31st October, onto the rewards section of the online training programme www.SaintLuciaExpert.com. Winners will be announced every 10 days. Easy!  
  Something for everyone   Selling Saint Lucia  
  Each week the Saint Lucia Tourist Board will highlight just some of the reasons that make Saint Lucia the most perfectly versatile, and accommodating destination, in the entire Caribbean. From being an ‘Adventurous’ island, that is‘Perfect for Two’ not to mention the‘Family Fun’ to be had, as well as the‘Pure Luxury’ to indulge in.   For tips and ideas on how to give your client that perfect tailor-made holiday of a lifetime, please look out for our fun and informative weekly e-newsletters. Download your very own Saint Luciatraining manual and visitwww.saintluciauk.org for exclusive holiday offers guaranteed to help you seal
the deal!
  The island is currently seeing a surge in new development, from the luxurious 
The HarborClub
 with its helipad and alfresco dining options, giving stunning views of the Rodney Bay Marina, to the Royalton Saint Lucia, a luxurious family resort, offering some of the best all-inclusive experiences available, to Freedom Bay a Six Senses resort nestled in the heart of the rainforest.
Getting there has just become easier too, with Thomson’s Dreamliner flying into Saint Lucia, on a weekly basis from May 2017. This is in addition to the current 13 flights a week with British Airways, Virgin Atlantic and Thomas Cook!
We love our island, and believe that you will too! For those of you who have not yet visited Saint Lucia, please complete our online training programmewww.SaintLuciaExpert.com and become eligible to attend a fantastic 7 night fam trip to the island!

  We love Saint Lucia and we believe your clients will too. For the information to help them plan their escape, please download our Selling Saint Lucia Travel Trade brochure here

Valentines Lates Deals

Click here to download our Valentines Lates Deals press release

Incentives Information

Saint Lucia is a simply beautiful island that has it all: year round tropical weather, stunning beaches and spectacular natural wonders. The island boasts an abundance of adventurous activities and a number of high profile events throughout the year for your clients to enjoy. The diverse range of activities, nightlife and accommodation ensures that Saint Lucia can satisfy any client’s needs. 

Win a Trip for Two to Saint Lucia
The Saint Lucia Tourist Board will run two incentives between 11th January and 28th February 2016. One lucky agent will win a return trip for two with VIP passes to the world-renowned Saint Lucia Jazz and Arts Festival. The runner-up prizes are impressive, with four £250 shopping-sprees to be won.
To win, all you have to do is sell the island, between the 11th January and 28th February and then log your bookings at www.SaintLuciaExpert.com or email clewis@stluciauk.org with the booking information.
Visit www.SaintLuciaExpert.com for terms and conditions. 

Fam Trips, Training and Saint Lucia Expert
Our online training programme, www.SaintLuciaExpert.com, is your destination for all things Saint Lucia. Completion of this fun, informative, interactive programme will unlock a wealth of benefits and award you the title ‘Saint Lucia Expert’.
The easy to navigate site hosts videos, downloadable agent training manuals, as well as brochures and much more.
When you’ve completed the training programme you can apply to visit Saint Lucia on one of our fabulous fam trips and access our popular incentive programme prizes, including return flights and rum. Logging your bookings really is worth it!
New and improved Saint Lucia Specialist programme
When you return from your Saint Lucia fam, you will become a Saint Lucia Specialist with benefits including: a listing on www.saintluciauk.org, branded point of sale material, consumer referrals, reunion dinners, opportunities to be on our stand at consumer shows and a mention in our blogs and social media posts, not to mention the chance to be awarded the title ‘Saint Lucia Specialist of the Year’ at the SLTB’s annual awards ceremony. 

In-house Training and Saint Lucia Days
We’re delighted to offer in-house destination training, simply email clewis@stluciauk.org and we’ll come to your office with some Saint Luciantreats and speak to your team about the island’s recent developments. In the summer we can even visit your shop and host one of our Saint Lucia Days where we’ll drum up excitement with a steelpan band, rum punch and some delicious Saint Lucian food.

To download our Saint Lucia Training Manual please click here.

Pure Luxury

Family Fun

Nature & Adventure

January Is Peak Season

January is Peak season, send your clients to our twin Peaks and win prizes!

It's prize winning season! Our January campaign has just launched, which means that you have an even better chance of bagging a fabulous gift this month. 

Visit our website between 11th Jan and 28th Feb, for exclusive holiday offers for your clients, provided by several of your favourite UK tour operators and guaranteed to help you close that Saint Lucia sale!

What’s new in Saint Lucia 2016

 Click here to download our What’s new in Saint Lucia 2016 press release

Saint Lucia Tourist Board launches hottest incentive of the year

Click here to download our Saint Lucia Tourist Board launches hottest incentive of the year press release

Saint Lucia Showcase 2015

 Click here to download our Saint Lucia Showcase 2015 press release

The sweetest spot in the Caribbean

Click here to download our The sweetest spot in the Caribbean press release

Hat Trick of Accolades 30 June

Click here for or Hat Trick of Accolades 30 June press release